LAUNCHING SOON...
Design Your Short-Term Rental for Maximum Bookings
and 5-Star Reviews
WARNING: If your short-term rental isn't consistently booked solid, commanding premium rates, and generating a flood of rave reviews, you are leaving a fortune on the table.
Are you a short-term rental host lying awake at night, staring at a half-empty calendar?
Do you scroll through competitor listings, wondering how they're always booked, always getting those glowing reviews, while your property struggles to stand out?
Are you tired of the endless race to the bottom, constantly lowering your prices just to get a booking, only to attract guests who don't respect your space?
The brutal truth? You're invisible.
In today's cutthroat market, "nice" isn't enough.
Your property is blending into the background, lost in a sea of generic listings. You’re leaving a fortune on the table because you haven’t unlocked the single most powerful asset at your disposal: transformative design and strategic branding.
Imagine for a moment...
...Your calendar is consistently booked months in advance, with high-value guests who appreciate every detail. ...Your property is an instant "wow," generating organic buzz and endless 5-star reviews without you lifting a finger. ...You're commanding premium rates, confidently knowing your unique space justifies every penny. ...You've built a loyal following of repeat guests, freeing you from reliance on expensive platforms and unpredictable algorithms.
This isn't a fantasy. This is the predictable reality for hosts who understand how to engineer an unforgettable guest experience.
Welcome!
I’m Catherine DeGeorge, a short-term rental design and stylist expert dedicated to helping hosts transform their properties into high-end, unforgettable experiences. With a specialized focus on strategic design and styling, I help owners move beyond "basic" setups to create spaces that stand out visually and resonate deeply with guests.
My mission is to ensure your property is the first one guests click on and the one they never want to leave. That’s why I created Stand Out, Book More—a comprehensive course designed to give you the specific tools, curated strategies, and design knowledge needed to create a distinctive aesthetic that drives 5-star reviews and premium bookings.
In this course, I’ll guide you through the process of masterfully styling your space to capture its unique essence, from selecting signature features to mastering cohesive color palettes. We’ll ensure your property doesn't just look great in photos, but tells a compelling story that justifies a higher nightly rate. Whether you’re launching your first rental or looking to elevate an existing listing, this course will help you grow your business, refine your "Designer’s Decoder," and maximize your ROI.
Let’s create a design style that works for you!
Stand Out, Book More brings the Strategic Design pillar of the 5-Star Framework to life. Explore the complete
5-Star Host'r Coach ecosystem at catherinedegeorge.com.
Introducing: 'Stand Out, Book More'
Stop hoping for bookings. Start engineering them.
In just about two months, you'll gain the clarity, confidence, and tactical knowledge to:
Magnetize Your Ideal Guests: Attract the right people who value your space and treat it with respect.
Command Premium Rates: Position your property as a luxury experience, justifying higher prices and boosting your bottom line.
Eliminate Inconsistent Bookings: Implement a proven system that generates predictable demand and keeps your calendar full, year-round.
Create Unforgettable "Wow" Experiences: Design spaces so captivating, guests can't help but leave 5-star reviews and tell everyone they know.
Build a Loyal Guest Base: Turn first-time visitors into raving fans and repeat customers, slashing your marketing costs.
Generate More Direct Bookings: Break free from platform dependence and build a direct relationship with your audience.
Isn't it time your property worked as hard as you do?
The 'Stand Out, Book More' Transformation: What You'll Achieve
Access to 9 powerful, self-paced modules, you'll embark on a journey that will fundamentally change how you approach your short-term rental business. We'll guide you step-by-step through a proven methodology that reveals:
The proprietary framework for designing spaces that guests dream about, making your property the undeniable first choice in any search.
How to uncover your unique market advantage and craft a brand identity that speaks directly to your ideal, high-paying guests.
Advanced techniques to create visual allure and emotional connections that turn casual browsers into committed bookers.
The secrets to optimizing every corner of your property for both stunning aesthetics and unparalleled guest comfort, guaranteeing 5-star reviews.
A strategic playbook for ongoing property evolution, ensuring you stay ahead of trends and maintain peak performance and profitability for years to come.
Master the art of showcasing your property through compelling visuals and persuasive narratives that convert at the highest level.
This isn't just theory. This is a battle-tested roadmap to consistent bookings and maximum profit, delivered through actionable strategies you can implement immediately.
Ready to stop competing and start dominating your market?
The Unfair Advantage: The Complete Stylist’s Toolkit
(Reserved for Founding Members When Doors Open)
BONUS 1: Master the Language of Style: The Elements of Great Design
Stop guessing. This definitive blueprint demystifies harmonious composition—balance, scale, rhythm, emphasis. Gain the clarity to diagnose design mistakes instantly and fix them like a seasoned pro.
BONUS 2: The Designer’s Decoder: Your Style Specification Cheat Sheets
Unlock the "DNA" of professional design. These high-impact, one-page guides give you exact color palettes, materials, and features for popular STR aesthetics. Execute any look with 100% accuracy.
BONUS 3: Unlock the Power of the Palette: Nail Your Paint Colors
Color is your rental's emotional heartbeat. Master the psychology of paint to set the exact tone you desire, turning your walls into a strategic asset for unforgettable first impressions.
BONUS 4: The STR Design Playbook: A Strategic 3-Year Rollout
End "budget burnout." This financial playbook teaches you the 3-Year Rollout: what to buy and when, ensuring you launch faster, earn sooner, and systematically evolve into a premium, high-ADR destination, year after year.
BONUS 5: Eco Conscious Design: The Sustainable Host’s Action Guide
Go beyond "green-washing." This guide provides actionable, professional-grade strategies to lower overhead, raise property value, and attract the growing demographic of premium, environmentally-minded guests.
What my students say!
"Before working with Catherine, I had a clean space, but it lacked a 'soul.' I was competing on price and constantly lowering my rates just to fill the calendar. Catherine completely changed my perspective on how to style for the camera and the guest. After implementing her signature methodologies and refining my property's space, I was able to increase my nightly rate by 30%. My calendar is now booked months in advance with the exact type of guests I've always wanted."
~Sarah Johnson, Lakeview Retreat
"I never realized how much the layout of my furniture was impacting the guest experience until I worked with Catherine. She taught me how to prioritize the function of every room, ensuring the space is organized and the flow is intuitive. It's not just 'pretty' anymore—it's actually easy for guests to live in and enjoy. Since making those changes to the layout and organization, I've seen a huge dip in guest questions and a massive jump in reviews mentioning how comfortable the stay was."
~Elena Renolds, Coastal Haven
"I used to just buy things I liked and hope they worked together, but my property ended up feeling disjointed and lacked a clear identity. Working with Catherine, I finally learned how to design with my ideal guest in mind. I was able to commit to a sophisticated Art Deco aesthetic that actually speaks to the high-end guests I want to attract. Now, my space looks like a curated boutique hotel instead of a collection of random furniture, and my bookings show that the intentionality paid off."
~Mark Thompson, The Sapphire Suite
FOUNDING MEMBERS ONLY:
The 5-Star Seal of Approval (1-on-1 Audit)
Join the waitlist before doors open, and you'll receive a private 30-minute Zoom consultation with Catherine, to use at any point during your transformation. This bonus is reserved exclusively for founding members and won't be offered at this level once the course opens to the public. To protect Catherine's schedule for her branding and styling clients, this 1-on-1 offer is limited to the first 50 founding members who join the waitlist — so the only way to claim it is to join now.
(VALUE: $750)
Here's everything you get:
Lifetime Access to Stand Out, Book More (and all future updates):
A 9 module training course - learn at your own pace (VALUE: $2,497)
BONUSES:
Master the Language of Style: The Elements of Great Design
The Designer’s Decoder: Your Style Specification Cheat Sheets
Unlock the Power of the Palette: Nail Your Paint Colors
The STR Design Playbook: A Strategic 3-Year Rollout
Eco Conscious Design: The Sustainable Host’s Action Guide
LIMITED TIME BONUS:
30-Minute Design Critique Session
Total Value: $3,497
"Before working with Catherine, I struggled to differentiate my property in an increasingly crowded market. I knew my space had potential, but I lacked the specific design training to make it truly 'pop' on screen.
The design framework and style guidance she gave me were a total game-changer—they gave me a professional blueprint to follow so I could stop second-guessing my choices. The absolute highlight was my Private Design Audit with Catherine; having a professional designer give my property a 'green light' gave me the confidence to invest in high-end pieces I would have been too nervous to pick on my own. My property now has a distinctive, high-end brand that guests mention in almost every review. My bookings have noticeably increased, and for the first time, I feel like a professional, 5-star host in total control of my business success."
~ Margarette Morrison
Lock In Founding-Member Pricing Before It's Gone!
TOTAL VALUE: $3,497
PAY IN FULL
(Best Value)
ONE PAYMENT OF:
$2,497 $1,497
Lifetime Access to Stand Out, Book More (and all future updates)
BONUSES:
The Elements of Great Design
Your Style Specification Cheat Sheets
Unlock the Power of the Palette: Nail Your Paint Colors
The STR Design Playbook
Eco Conscious Design
SPECIAL OFFER:
30-Minute Design Critique Session
*Save $91 when you pay-in-full
PAYMENT PLAN
(Most Flexible)
4 MONTHLY PAYMENTS OF:
$657 $397
Lifetime Access to Stand Out, Book More (and all future updates)
BONUSES:
The Elements of Great Design
Your Style Specification Cheat Sheets
Unlock the Power of the Palette: Nail Your Paint Colors
The STR Design Playbook
Eco Conscious Design
SPECIAL OFFER:
30-Minute Design Critique Session
Be the First to Know When Doors Open
Stand Out, Book More is almost ready. Join the waitlist now to lock in founding-member pricing, get first access before the public launch, and receive a bonus reserved exclusively for early subscribers.
Founding-member pricing, locked in before the price goes up at launch
First access — before the course opens to the public
An exclusive bonus available only to waitlist members
No spam — just one email the moment doors open.
Ongoing Success
Mastering the physical design of your short-term rental is the ultimate investment in your business’s longevity. Once you implement a cohesive, design-forward aesthetic, you stop competing on price and start winning on atmosphere. You’ll continue to attract premium guests and earn the repeat bookings that come naturally when a property is styled for maximum impact and guest comfort.
STILL NOT SURE?
Frequently Asked Questions
Here are a few answers to our most common questions
How much does it cost to design and furnish a short-term rental?
Most hosts spend anywhere from $5,000 to $20,000+ to fully furnish and style a short-term rental, depending on property size and the quality tier you choose. Stand Out, Book More teaches you how to get a professional, cohesive look without overspending on trends that go out of style. You'll learn exactly where to invest and where to save.
Is it worth hiring a designer for my Airbnb, or should I DIY?
You don't have to choose between the two — Stand Out, Book More gives you a designer's process so you can DIY with professional-level results. Hiring a designer can run into the thousands, while a DIY approach without training often leads to costly trial and error. This course bridges that gap with a proven, step-by-step framework. And if you simply don't have the time to DIY, e-design services are available through Strategic Pro Staging.
What design mistakes hurt Airbnb bookings and reviews?
The most common mistakes are mismatched styles, poor lighting, overcrowded rooms, and inconsistent color palettes — all of which read as unprofessional in photos and erode guest trust. These issues directly lower click-through rates on your listing and can drag down your reviews. Stand Out, Book More walks you through how to avoid each one systematically.
Does better design actually increase my nightly rate?
Yes — a cohesive, guest-ready design lets you command premium nightly rates and stand out instead of competing on price alone. Properties with intentional styling consistently earn stronger reviews and higher occupancy because they create a "wow" factor guests remember. Students in this course report meaningfully higher nightly rates after applying these principles.
How do I choose a design style for my short-term rental?
Start with your property's architecture, your target guest, and the story you want your space to tell — then commit to one cohesive style instead of mixing several. The Designer's Decoder bonus inside Stand Out, Book More gives you exact color palettes, materials, and features for the most popular short-term rental aesthetics. That removes the guesswork so you can execute with confidence.
What if I don't have any design experience?
No design experience needed. Each module is simple to follow and action-focused, so designing and styling your short-term rental feels easy and accessible from day one.
What makes Stand Out, Book More different from other design programs?
Stand Out, Book More combines specialized design and styling techniques with strategy built specifically for short-term rental hosts. You'll gain both design fundamentals and the positioning tactics that help your property stand out in a competitive market.
How long does it take to redesign a short-term rental?
A full redesign can typically be completed in a few weeks once you have a clear style plan and shopping list, rather than months of trial and error. Most of the delay hosts experience comes from indecision, not the actual shopping and setup. Stand Out, Book More gives you a clear style specification from the start, so you can move from planning to a guest-ready property faster.
What if I need additional support beyond the course materials?
You'll get a 30-minute design critique session with Catherine, included with enrollment. You can also reach out by email anytime for quick questions or clarifications.
Is there a refund policy if the program doesn't meet my needs?
Yes — Stand Out, Book More includes a 7-day refund guarantee. Complete the first two modules and start your style specifications, and if it's not the right fit for your property, you'll receive a full refund.
The Clock is Ticking. Your Competition Isn't Waiting.
Every day you hesitate is another day your property blends in, another day you miss out on premium bookings, another day your calendar sits empty. The market is evolving rapidly. Are you going to be left behind, or are you going to become the host everyone else is trying to emulate?
This course is your unfair advantage. It's time to stop wishing for success and start designing it.
Don't just host. Dominate.